The big football sponsorships of the Premier League 2017/2018 season

The 2017/2018 season of the Premier League is well underway, and this is the first season in 23 years the league will be without a title sponsor; with Barclays scaling down its estimated £40 million per season investment, to now become the league’s official bank partner. Read more

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eSports sponsorship – are mainstream sports playing?

The intense loyal fan base, the millennial target audience and an expected market worth of $1.5billion by 2020, means eSports is one of the fastest growing markets in the world. Venues are selling out across the globe, so it’s unsurprising that main stream sports teams had begun to worry and wonder how they could compete.

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Love Island Celebrity Sponsorships- Is it a sponsorship match made in heaven or a disaster waiting to happen?

Last month we were very excited to attend the Boohoo Men launch in London, which unveiled the Love Island winner Kem Cetinay, as the new face of the brand. So it got us thinking, what other deals have the contestants snapped up for themselves and how well do they fit together. Is it a sponsorship match made in heaven or a disaster waiting to happen?

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