Meet the team: Gena
With ECHO International taking off, we are extremely excited to welcome Gena Casciano, as the newest member of the ECHO team. Joining the team as VP of Partnerships for North America, Gena will be responsible for overseeing and developing partnerships with global brands to create sponsorship and brand activation opportunities for our clients.
Tell us a little bit about your role…
“My role sees me leading in developing marketing partnerships across North America, to bring brands together, to share brand equity, grow our customer base and drive sales.”
How are you finding working as part of The Creative Group so far?
“I am writing this on Thanksgiving, which is obviously one of our main holidays in the United States. One of the things I am grateful for are the new friends and business partners I've found in The Creative Group.”
What’s your background?
“In terms of my professional background, I was previously Director of National Event Marketing at Macy’s and was Senior Director of Global Advertising at American Express. My personal background, I am 100% Italian American and proud! My grandfathers were born in Naples and Rome. My grandmothers were born in America, from Sicily and Rome!”
Tell us something random about you…
“I've tried and tried and tried and I can’t throw a ball to save my life. It’s beyond embarrassing.”
Who are your biggest influences?
“My family. They are all so different and smart and accomplished, as well as funny, interesting and kind. They’ve made me who I am.”
What’s your favourite quote or mantra?
“Be who you are and say what you feel, because those who mind don't matter and those who matter don't mind.”